Objective: Luso Credit Union wanted a commercial that was not like every other credit union commercial out there. They wanted something fun and not too straightforward, while letting people in the community know about their services.
Role & Responsibilities: Created the concept for the commercial as well as collaborated with our content writer to come up with a dialog. I also helped the filming team on set executing the idea and bringing it to life.
Outcome & Impact: Client adopted the campaign, resulting in increased brand awareness and engagement across digital platforms.
